Fitness Professionals

In the world of health and fitness, some of the most persistent challenges faced by businesses are keeping members motivated, happy, and engaged. In the UK, 52% of gym members stay for 12 months (so, 48% don’t!), and members who have an induction keep visiting for 4+ months more than those who don’t. 

As the below example shows, the success of health and fitness establishments lies not only in their equipment or facilities but also in other factors, like the ability to forge meaningful connections, increase member satisfaction and facilitate commitment from their members to achieve their goals. Over time, it has become evident that simplicity often holds the key to overcoming these hurdles. 

Therefore, we advocate focusing on three fundamental pillars: Results, Relationships, and Responsibility.

It's no secret that showcasing tangible results significantly contributes to member satisfaction and retention. Numerous

In recent years, a new term has been increasingly gaining traction in the fitness industry – the "health seeker."

But who are they, and what exactly are they seeking? At TANITA, we've recognized the importance of this emerging demographic in the fitness world and have used the term for some time to describe a unique group of gym members whose primary motivation is not aesthetics or fitness but rather a holistic pursuit of health.

In recent years, a new term has been increasingly gaining traction in the fitness industry – the "health seeker." But who are they, and what exactly are they seeking? At TANITA, we've recognized the importance of this emerging demographic in the fitness world and have used the term for some time to describe a unique group of gym members whose primary motivation is not aesthetics or fitness but rather a holistic pursuit of health.

Health seekers have often proven to be the most challenging group to engage with because their reasons for joining a gym are often

In a competitive environment like the fitness industry, engaging gym members and fostering open communication is crucial for both their success and the success of your fitness facility.

One effective way to achieve this is by integrating body composition assessments into your gym's memberships. These assessments go beyond the typical weigh-in and provide valuable insights into a member's fitness journey, creating opportunities for personalised support and communication.

In this blog post, we will explore how body composition assessments can elevate gym member engagement and communication

In the dynamic world of fitness, gym owners are always seeking new avenues to enhance revenue and enrich their members' experiences.

One increasingly effective strategy gaining traction is the integration of body composition assessments into gym offerings, coupled with strategic upselling. This approach not only fosters financial growth but also adds layers of value for gym members. In this blog, we delve into the art of revenue generation through body composition assessments, accompanied by upsell options that cater to varying member preferences.

The Power of Body Composition Assessments

Body composition assessments are more than just numbers on a scale. They provide a holistic understanding of what our body weight is made up of, including muscle mass, fat percentage, and with TANITA the invaluable Metabolic Age. By offering these assessments, gyms empower their members with accurate data to set and track realistic fitness goals and increase accountability.